Workshop Details - Level 1
The cost of bringing a Level 1 - Top Gun DJ Workshop to your area is simple. The class format for 2013 Level 1 workshops is a minimum of 6 and a maximum of 15 event vendors and mobile entertainers
attending each workshop. The cost is $250 per person (with 8 or more participants in most areas) for two intense days of training. This comes with a 100% Money Back Guarantee: If at the end, you don't feel that the workshop was not worth what you paid, stand up, tell the class why and your fee will be refunded on the spot, in cash. Call 423.383.7577 or email
alan@topgunsystems.com to schedule a location and date for your group.
Section 1
MARKETING: Social Media, website optimization, lead generation, networking and marketing tools. Creation of collaeral materials. Defining your target or "ideal" client and tailoring your methods and materials specifically to reach those clients. Creating audio, video and printed referral materials. How to get high quality photos for your marketing materials. How to be successful at Bridal Shows and other expos. What it takes to set yourself apart from all other vendors in your marketplace. Creating "Strategic Partnerships".Section 2
SALES: Understanding distinct and different individual personality types and how to recognize them in your prospects. Why it is important to know your own personality type and ways to emulate the prospect. The Seven step sales process from email, phone call or in person meeting to a signed agreement and initial payment. Creating a consultative sales interview which will clearly identify the needs and desires of the prospect. Creating trust and friendship with the clients so you become a "trusted advisor" and not a shady salesman. How to use objections to your advantage to better understand the client's needs. Learn why a 100% to 300% Money Back guarantee is important. Why you should NOT offer discounts. Learning to convey to the prospect why YOU are the ONLY choice that they should consider. Understanding the logic of specific times and days for initial appointments. Taking ownership of the event and control of the interview process. Learn why DJ's put too much emphasis on music and their "skills" as a DJ during the sales process. Learn how to be a better sales person.
Section 3
PREPARATION AND PLANNING: Learn how to not take shortcuts in the planning and preparation for an event. Having a continuous stream of contact with your clients to build value in what they have purchased from you. How to upsell additional products and services during the planning and preparation stage without any pressure on the client. How to charge extra when the client asks you for things that were not included initially. Why and how you should meet and visit with every vendor involved in every event. How to build additional credibility with other vendors while properly servicing your client. Using checklists for every client and vendor meeting. Helping the client understand the importance of prioritization of each segment of their event. Assisting the bride and groom with the ceremony even if you are NOT providing ceremony services. Researching and preparing for the grand entrance. Approaching every event like the Director of a Motion Picture. Understanding and showing the client the importance of timing and execution of segments of the event. Having a planned beginning, a middle, a climax and an ending to every event or reception. Why you should attend rehearsals and rehearsal dinners (if invited) even if not hired for ceremony services. Learn the KEY SECRET to creating amazing and memorable events and clients for LIFE!
Section 4
THE EVENT DAY: Maintaining order and flow. Working with all other vendors. Keeping everyone in the loop and well informed. Dealing with inconveniences and even disasters. Creating amazing and unforgettable memories and moments for your clients. Including family members that were unable to attend. Dealing with family issues (divorces, anger, unhappy relatives, etc.) without creating additional problems. Doing more than you were contracted to do (without being asked), and exceeding expectations.
Section 5
THE FOLLOW UP: How to get audio and video testimonials and when. What to do when the event is over. Creating customers for life. Building a referral network that is beyond compare. How to be the first company that other vendors recommend to their clients. How to get on venue referral lists and stay at the top of those lists. Learn why our clients become more like old friends than former customers. Creating and using post event surveys for clients, other vendors, venues and even family members of your clients. How to utilize feedback and referral letters in your marketing and sales meetings.
Section 6
ALTERNATIVE REVENUE STREAMS: As entertainers and event professionals, there are generally a finite number of events that we can provide services for. As a result, many times, our potential earnings are capped by those limits. An easy way to increase our income without cloning ourselves is to create alternative streams of income by various means. We are not talking about multi-level marketing or get rich schemes, but solid, customer driven ways to make more money with just a little extra work or investment. Photo Booths, Video Booths, Digital Electronic Guestbook Systems, Linens Companies, Production of Bridal Shows, Fund Raisers, Corporate Training and special event production are ways to make more income.
For Entertainers
DJ, MC & HOST PERFORMANCE SKILLS: This portion of the workshop is primarily for
Mobile DJ's, Masters of Ceremonies and Entertainers but any event professional is welcome to attend and participate. this will be the second half of Day 2. The material covered will be an introduction to the comprehensive MC workshop in Level 2.
Some surveys and research results show that most people would rather die instead of talking in front of a live audience.
As DJ's and MC's we are required to do this at every performance. Perfecting these skills can accellerate your career to
the top and failure to perfect speaking skills dooms you to a lifetime of mediocrity. This portion of the workshop is not
about just seeing and copying some bits you can use, but learning techniques that will help you learn methods that can
make the guests at your events laugh, cry and connect with you in a meaningful way that will create for them unforgettable
memories that last a lifetime. You will learn how to alter the delivery of the words you use and how to stir
emotions.
Interactive segments, games, story telling and much more will covered. And my favorite, selection of music that
will stir the soul of your clients and their families. Proper microphone usage, vocal exercises and much more.
Workshop Details - Level 2
Click HERE for Level 2 Class Description